Many leading companies have made the Basel Area home to their sales and support operations. The region’s close ties with production and innovative industries, as well as expert local service providers, creates abundant and lucrative sales opportunities in the area.
Customer proximity and growth potential
Having a Swiss branch or subsidiary helps you service the Swiss market more intensively and reduces the administrative expenses for cross-border market development. Local staff leads to an elimination of the notification duty to the Swiss authorities and a Swiss warehouse might reduce costs for customs clearance.
Optimal customer service
The Basel Area is one of the most important Swiss economic regions with numerous potential customers. In addition, customers in Zurich, Bern and Lucerne are less than an hour away by train or car.
Excellent accessibility to European sites
The region’s central location in Europe allows fast connections by rail and highway to neighboring countries. From EuroAirport Basel-Mulhouse-Freiburg, you can reach more than 100 European destinations directly.
Moderate rental costs with excellent infrastructure
In the Basel Area, rents for private and commercial properties are moderate compared to other economic regions such as Zurich or Geneva.
Large talent pool
In the Basel Area, German or French residents can easily work as cross-border commuters for Swiss companies. This means that the Basel region offers you a larger talent pool than other Swiss regions.
Read more about recruiting in Switzerland.
Highly qualified employees
Thanks to the presence of internationally active companies such as Bayer, BASF, Roche or Novartis, you will find highly qualified multilingual employees. Language skills in German, French and English are standard in the Basel Area.
Locating your sales and support operations in the Basel Area provides more opportunities to cultivate your market while reducing administrative efforts for cross-border commerce.
The Basel Area is the ideal location in central Europe for sales and support operations, putting you close to your European sites with the ability to employ French and German commuters as well as Swiss residents.