Meet our team

Our experts provide free, confidential and individually tailored services. Our international and multilingual team speaks seven languages and will provide personal assistance to meet your needs.
paul eschmann

Paul Eschmann

Position: Head of International Markets and Business Affairs, Member of the Management Board
Email: paul.eschmann@baselarea.swiss

Paul Eschmann joined Basel Area Business & Innovation as Head of International Markets and Business Affairs in March 2022.

He previously worked as Commercial Manager for a medium-sized food producer and was already working as Director Asia for Basel Area Business and Innovation. Before that, he was employed as a manager at Accenture Switzerland in the Legal & Commercial Services department and as a Commercial Project Manager at Siemens Power Generation.

Paul Eschmann has a Business Administration degree from the Duale Hochschule Lörrach. He also studied Law at the Universities of Regensburg and Erlangen. He was admitted to the German Bar in 2004.

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paul eschmann

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Paul Eschmann

Head of International Markets and Business Affairs, Member of the Management Board

Anke Hollnagel, PhD

Position: Director Asia
Email: anke.hollnagel@baselarea.swiss

Anke Hollnagel joined Basel Area Business & Innovation in 2019.

She was previously Head of Marketing and Sales at Doetsch Grether Ltd., a medium-sized Swiss pharmaceutical company. She also worked as a Senior Brand Manager for Colgate-Palmolive Ltd. and Consultant for Boston Consulting Group.

Anke Hollnagel studied Food Chemistry at the Technical University of Berlin and Leeds University. She obtained a PhD in Food Chemistry from the TU of Berlin and an Executive MBA from the University of St. Gallen.

Are you about to set up your business in Switzerland? It would be my pleasure to advise you personally. Please get in touch. In the meantime, learn more about setting up a business in Switzerland. You might find this website helpful.

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Anke Hollnagel, PhD

Director Asia

Bon Oh

Position: Chief Representative Korea
Email: bon.oh@baselarea.swiss

Bon Oh has been working for Basel Area Business & Innovation since 2020.

Bon Oh is the founder and CEO of Aurum Care Management. Prior to that, he was Chief Operating Officer at Deloitte Consulting Korea. He also led the Life Science Industry Sector at Deloitte Korea and was the leader of the Strategy and M&A consulting service. In his different functions, he has supported top-tier multinational pharmaceutical companies and startups in Korea about their overseas expansion, R&D, supply chain management, and commercialization strategies.

Bon Oh holds a Bachelor in Business Administration and Mass Communications and a Master’s degree from the Graduate School of International Studies from the Yonsei University in Seoul.

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Bon Oh

Chief Representative Korea
Claudia-Hennig

Claudia Hennig

Position: Representative Europe
Email: claudia.hennig@baselarea.swiss

Claudia Hennig has been working for Basel Area Business & Innovation since 2016.

Further, Claudia is a Senior Project Manager at PM&P, where she successfully coordinated numerous international market research projects for multinational life sciences companies like Abbott, Roche and Siemens with a focus on product innovation and positioning. In addition, she holds a Market Research teaching assignment at International School of Management (ISM), Frankfurt.

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Claudia-Hennig

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Claudia Hennig

Representative Europe

Daniel Meier

Position: Director Europe
Email: daniel.meier@baselarea.swiss

Daniel Meier has been with Basel Area Business & Innovation since 2016.

He has worked in various functions at the predecessor organization BaselArea since 2007. Before this, he worked as Senior Consultant with KPMG in the field of Corporate Tax and as Account Manager at MLP Private Finance for wealthy private customers.

Daniel Meier studied law at the universities of Basel and Bern.

Are you about to expand your business to Switzerland? It would be my pleasure to advise you personally. Please get in touch. In the meantime, learn more about setting up a business in Switzerland.

Daniel Meier

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Daniel Meier

Director Europe

Krishna Bhatia

Position: Chief Representative India
Email: krishna.bhatia@baselarea.swiss

Krishna Bhatia has been working for Basel Area Business & Innovation since 2018.

An accomplished industry expert, Krishna has diversified international experience in New Business Development, startups, and strategy consulting, especially market entry strategies for Indian and European markets. She is also specialized in supporting European SMEs to gain access to India and helping Indian companies invest in the West. Also an active startup investor, she has invested in many Indian tech startups.

Before this, she was working with Syndicate Bank, a government bank based in India on their international business and treasury operations. Her international consulate career at the Netherlands Business Support Office in Bangalore, India landed her at Basel Area Business & Innovation.

Krishna graduated with honors in statistics from Delhi University and an MBA from Goa University. She is fluent in English, Hindi & Tamil.

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Krishna Bhatia

Chief Representative India

Diana Cortesi

Position: Manager Business Affairs
Email: diana.cortesi@baselarea.swiss

Diana Cortesi has worked with Basel Area Business & Innovation since 2018.

Diana Cortesi previously worked in Strategic Sales and Marketing at Miele. She brings with her valuable professional experience in a variety of business sectors like pharmaceuticals, insurance and start-ups.

Diana Cortesi completed a trilingual degree in International Business Management, studying in Colmar in France, Lörrach in Germany and Basel in Switzerland, supplemented with a semester in Cambridge in the UK. She subsequently completed an MBA in Bern with a specialization in Corporate Development.

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Diana Cortesi

Manager Business Affairs

Eric Haas

Position: Intern International Markets & Business Affairs
Email: eric.haas@baselarea.swiss

Eric Haas has been working for Basel Area Business & Innovation since 2022.

Prior to that, he finished his Bachelor’s degree in business administration at the University of St. Gallen and worked as an intern at Novartis during the summer breaks.

Are you about to set up your business in Switzerland? It would be my pleasure to advise you personally. Please get in touch. In the meantime, learn more about setting up a business in Switzerland. You might find this website helpful.

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Eric Haas

Intern International Markets & Business Affairs

Fabio Marelli

Position: Manager Business Affairs
Email: fabio.marelli@baselarea.swiss

Fabio Marelli has been working for Basel Area Business & Innovation since 2020.

Prior to this, he completed internships at the Swiss Embassy in Berlin and at SWISS International Air Lines, and worked for Baloise and UBS during his studies.
Fabio Marelli studied economics at the University of Basel and graduated with a Master’s degree in Markets and Public Policy in 2019.

Are you planning to expand? You might find our six step guide how to set up your business useful, check it out here or contact me for more information.

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Fabio Marelli

Manager Business Affairs

Astrid Oyo

Position: Chief Representative North America
Email: astrid.oyo@baselarea.swiss

Astrid Oyo joined Basel Area Business & Innovation in 2018.

Prior to that, she built a successful start-up business in investment/real estate/design, led international business development as Global VP IKEA Business and consulted for BCG on pan-European strategies with a focus on Consumer Goods and Retail industries. Astrid Oyo served on the boards of Center for Women Business Research (CWBR) and Women’s Leadership Exchange (WLE).

Astrid Oyo graduated from University of Zürich with an MA in Business and Organizational Behavior, and gained an MBA from Kellogg School of Management/Northwestern University. She is fluent in German, English, French, Spanish, Italian, Norwegian and Swedish.

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Astrid Oyo

Chief Representative North America

Andreas Paulicks

Position: Chief Representative Europe
Email: andreas.paulicks@baselarea.swiss

Andreas Paulicks is a Senior Partner at the consulting firm PM&P and has been the Chief Representative in Germany and Austria for Basel Area Business & Innovation and formerly for the predecessor organization BaselArea. He has worked for PM&P as a Consultant for Strategic Marketing and International Expansion for over 20 years. During this time, he has advised companies such as Emerson, ABB, Michelin and Alstom as well as investment promotion agencies in investor acquisition.

Andreas Paulicks holds a degree in business administration with a specialization in marketing.

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Andreas Paulicks

Chief Representative Europe

Jayne Riemer-Chishty

Position: Chief Representative North America
Email: jayne.riemer@baselarea.swiss

Jayne Riemer-Chishty has been working for Basel Area Business & Innovation since 2019.

She is Vice President Global Relationships at BootUP Ventures in Silicon Valley. Previously, she was responsible for trade promotion and representation at GACC Midwest (AHK USA – Chicago). Her international career at Deutsche Bank took her to the Basel Area, where she supported the region’s dynamic life science companies.

Jayne Riemer-Chishty holds a BA in International Economics & Cultural Affairs and German from Valparaiso University and completed a Management Development Program at IMD in Lausanne.

Are you planning to expand and interested to read why others chose to locate their business in the Basel Area? Click here.

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Jayne Riemer-Chishty

Chief Representative North America

Maxime Ung

Position: Chief Representative France
Email: maxime.ung@baselarea.swiss

Maxime Ung has been working for Basel Area Business & Innovation since 2020.

Prior to that, Maxime Ung worked in China with international companies in the high-tech and audio/video sector. He was a consultant at the Paris International Chamber of Commerce with a focus on Asia. Maxime Ung further founded Frootful Connexions. The consulting agency supports companies from Europe and Asia in growing their business and entering new markets.

Maxime Ung holds a Bachelor of Science in Management from INSEEC Business School in Paris, and a Master in International Development from ISEAM Management School in Paris.

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Maxime Ung

Chief Representative France

Shuguang Yuan

Position: Chief Representative China
Email: Shuguang.Yuan@baselarea.swiss

Dr. Shuguang Yuan has been working for Basel Area Business & Innovation since 2021.

Prior to that, he worked for Actelion and Idorisa in the field of computational drug discovery. He is the co-founder of AlphaMol Science Ltd, a health-tech startup located in Basel and Shenzhen. Additionally, Dr. Shuguang Yuan holds a professorship at the Shenzhen Institute of Advanced Technology.

Dr. Shuguang Yuan finished his Ph.D. with Marie Curie Fellowship in three different institutions in Europe including KU Leuven, the Polish Academy of Sciences, and EPFL.

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Shuguang Yuan

Chief Representative China